"Support, Reasoning, and Persausion"

Persausion relies on the need of support and reasoning. When using persausion it is important to keep in mind that the support and reasoning need to be credible, while appealing to the target audience. In the reading about support, reasoning, and persausion suggests 11 different styles of persausion including relying on examples, rely on maxims, trusims, and conventional wisdon, and rely on associations. These are just 3 of the 11 different styles Liab offers, but even looking at the 3 we can see that relying on what people already know is very important. In a way, it is making the familiar unfamiliar. A beneficial example about making the familiar unfamilar, in which I learned in a marketing class, is Absolute Vodka. Absolut Vodka is a vodka imported from sweeden. The bottle shape and advertisements are what make the vodka unique. Each advertisement takes the bottle (the familiar shape) and places it in different atmospheres like for Christmas the bottle was in a snowy field and the reindeers antlers were shaped as the bottle Also, the ad is given a slogan for example, "Absolut Reindeer." The bottle was familiar but was given a unique twist with the way it was positioned in the ad. The persuasion to buy the vodka while the reasoning and support is that this product is the same as others, but relies on the association of what people know but made unfamiliar.

In the reading, Liab makes an important statement, he says in regards to reasoning and identification, "It needs both proof and persausion, both evidence and vision, both content and form, both data and a conceptual framework." Persuasion needs its proof on way someone should either do something or buy a a product. Either way the item needs to be different and provide a vaild arguement. The content needs to be credible and be reasonable.